The Cost of a Foul Mouth

…be thou an example of the believers, in word, in conversation, in charity, in spirit, in faith, in purity.
from 1 Timothy 4:12

There are a lot of gurus out there teaching the latest and greatest Internet marketing strategies and many (most?) of them wear profanity like some kind of badge of honor. They claim that if you don’t like hearing “real language” then you’re weak and they want to weed you out.

That’s just pure nonsense and I put up with it so that you don’t have to. That’s one of the main reasons that I make it clear up-front that I’m THE Christian Internet Marketing Consultant. That’s also why I rarely direct traffic to them. If I tell people to listen to them and they refuse to act professionally and respect their audience, their bad behavior reflects on me. It’s guilt by recommendation.

Soap in Mouth adapted from photo by https://www.flickr.com/photos/armydre2008/A very large portion of our population claims to be Christian and most Christians appreciate the Biblical principle of taming your tongue. For you (Christians that want to do business intelligently online), I’m here to help. I readily teach you what I learn from the foul-mouthed gurus.

If you can’t be interesting without profanity then let’s face it, you’re not that interesting.
says Michael Hyatt

This morning, I woke up to an email from one clean and upright Internet marketer that had the subject “How Much Business is Your Profanity Costing You?” His email caused me to type this post at this time. I could have or should have done it long ago because this topic has been eating at me, for years.

He argued that 1) profanity alienates people, 2) profanity hurts your brand, and 3) profanity doesn’t work. He points out that using profanity can pack a punch when it’s reserved for extreme situations but when it’s routinely used it desensitizes the audience.

He quoted Joel Comm as saying, “If you are disrespectful of your audience, the impact of your message is going to be diminished.” I totally agree. Don’t disrespect me like that, bro… or your mother (surely she taught you better).

And, I ask you, why would a marketer want to intentionally shrink his/her audience over something so easily controllable? Is opportunity cost forgotten?

If any man offend not in word, the same is a perfect man, and able also to bridle the whole body.
from James 3:2